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mattia.minotti's picture

For those who may not know it, the MWC is the most important international fair for the mobile sector’s technologies. Held in barcelona since 2009, we have been there for the first time this february, for the 2013 edition, and we drew some interesting conclusions that I’ll try to sum up hereunder.

The MWC, orphan as always of both the most important actors in the international mobile panorama (Apple and Google), has underlined in a very marked way the presence of the two historically opposing competitors: the openness philosophy in opposition to the ones of closure and control.

Eminent sponsors of the first faction were: Canonical, who presented a preview of Ubuntu for Phones (interesting product even if it is probably addressed to a rather advanced target), Mozilla and its Firefox OS (clearly marketed for the medium low target) and HTML5 as a technology able to solve the fragmentation problem of mobile software’s platforms.
A wave of known performers, who have always been engaged in the study of new solutions able to extend the open source philosophy and to promote openness of systems, just like it happened with the arrival of Linux and the World Wide Web on desktop in the late 90’s.
In the opposite direction, however, there is the other great protagonist of the fair: Samsung.
Supported by the thrust of stratospheric sales recorded in 2012, the Korean company seems to have chosen the way of total control and closure of its systems as a method for gaining customer loyalty.
In particular, at the MWC, Samsung presented the new Android framework, developed for using the S-Pen, the pen of the range devices Notes and protocols for content sharing (strictly owners) called All Share.
Equally important also the initiatives addressed to application developers, targeted specifically for Samsung devices.
All tiles, therefore, clearly show the way that the company is following and, ironically, it remembers the one undertaken years ago from a distinguished competitor,and too many times criticized: Apple. But who comes second, does not make true innovation.
Finally, beyond this two interesting considerations, even if contradictory, it is worth to underline as the fair has offered even other reflections. Lots of exhibitors have attached importance to the subject of micro-mobile payments based or not on NFC technologies, someone has also shown very primitive systems of analysis, statistics and marketing based on mobile sector.
On the latter, in particular, we noticed that there is plenty of action but still a long way to go. We wonder who will be the protagonists of the next exhibition, maybe those able to play their best cards...

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